Wicked Good Cupcakes (in a jar)

On the way back from NYC, I demanded a mandatory stop at the place in New Haven, CT where I had my first froyo experience (at Froyo World!).

While there, I couldn’t help but pick one of theses up. Wicked Good Cupcakes were featured on ABC’s Shark Tank in 2013. This mother daughter duo from MA creates non perishable (for up to ten days) cupcakes in a jar that are easy to ship. The main attraction to these is that the have two cupcakes and a layer of frosting not only on the top, but in the middle as well. There’s a pretty good bio of the two on their site as well as here.


I opted to try Elfy’s Birthday Cake since it was a Froyo World exclusive.


They have a collaboration with Froyo World to sell them, so each has a sticker with Elfy on them (slightly obsessed). Each cupcake in a jar also comes with a spoon.


An extra layer of frosting = extra sprinkles = happy Brittany.


Thoughts: as a cupcake lover, I normally would opt for a decorated traditional cupcake, but I can see the novelty of these easy, transportable treats. They are definitely for someone that loves frosting and the overall taste of everything was delicious. They are a little pricey (mine was $6.99 in the store) but I would say they are worth trying at least once and would make an excellent gift!


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